LinkedIn & B2B Influencer Marketing Agency

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A certified LinkedIn Marketing Partner
LinkedIn Marketing Partner Program
IBM
Driving Growth
Amazon
Unlocking Potential
Adobe
Strategy That Works
AT&T
Maximizing Performance
Unilever
Growth That Lasts
PandaDoc
Challenges Simplified
LovableNotionCanvaDropboxSprout SocialHubSpotUpworkSAPWorkdayGammaKlaviyoQuince
IBM
Driving Growth
Amazon
Unlocking Potential
Adobe
Strategy That Works
AT&T
Maximizing Performance
Unilever
Growth That Lasts
PandaDoc
Challenges Simplified
LovableNotionCanvaDropboxSprout SocialHubSpotUpworkSAPWorkdayGammaKlaviyoQuince
IBM
Driving Growth
Amazon
Unlocking Potential
Adobe
Strategy That Works
AT&T
Maximizing Performance
Unilever
Growth That Lasts
PandaDoc
Challenges Simplified
LovableNotionCanvaDropboxSprout SocialHubSpotUpworkSAPWorkdayGammaKlaviyoQuince
About us

82% of B2B buyers say creators influence what they buy (LinkedIn, 2026).

How we make creators work.

Campaign strategy: rooted in your KPIs. Deep research. Audience insight. Formats, rollout and amplification.

Creator identification: 25+ criteria. First-party database. Companion, our search tool. LinkedIn Creator Marketplace. Third-party sources.

Creative and production: concepting and ideation. Creator-led content. Video and live events. Lead magnets and newsletters.

Paid media: LinkedIn and beyond. Plan, buy, optimize. Leads and acquisitions. Brand lift.

Measurement and reporting: category benchmarks. Structured tests. Who engaged, by role. Where to move spend.

A certified LinkedIn Marketing Partner.

Creator Authority, a BDB Group Company.

Influencer marketing with a LinkedIn focus.

Creator Authority is an influencer and creator marketing agency built for LinkedIn and professional audiences. Founded by creator economy veterans and guided by an advisory board of LinkedIn thought leaders, we run the whole program: strategy grounded in platform data, creator vetting on audience quality, industry fit and brand safety, then outreach, contracts, approvals, launch and reporting.
What we do

LinkedIn influencer marketing, done end to end.

001

Campaign strategy

Rooted in your brand strategy and KPIs. Deep research and audience insight inform creator and content strategy, formats, rollout and amplification.
002

Creator identification

Custom identification across 25+ criteria, using our first-party database, Companion (our search tool), LinkedIn's Creator Marketplace and third-party sources.
003

Creative & production

Concepting and ideation, from the big idea to how it's brought to life on LinkedIn and beyond. Creator-led content with our input, as well as co-created and custom production for video, lead magnets, whitepapers, newsletters and live events.
004

Paid media

We plan, buy and optimize paid media on LinkedIn and beyond. Built around metrics that matter: not just reach and engagement, but leads, acquisitions and measurable brand lift.
005

Measurement & reporting

We benchmark every creator and post against your KPIs and category benchmarks, run structured tests, then turn the data into decisions: which creators, hooks and formats to scale, and where to move spend. Organic and paid performance, sentiment, and who engaged by role, industry and region.
In the press
WSJ
LinkedIn pushes back on AI posts
image
August 5, 2026
The Wall Street Journal
The Wall Street Journal: LinkedIn Wants Users to Lean Less on AI
The Wall Street Journal
Digiday
LinkedIn's new creator marketplace
image
June 9, 2026
Digiday
Digiday: LinkedIn wants to own B2B creator discovery
Digiday
Yahoo Finance
Joins the LinkedIn Partner Program
image
April 27, 2026
Yahoo Finance
Yahoo Finance: Creator Authority joins the LinkedIn Marketing Partner Program
Yahoo Finance
Demand Gen
B2B lessons from Advertising Week
image
October 14, 2025
Demand Gen Report
B2BMX Insights, powered by Advertising Week
Demand Gen Report
Adweek
The B2B Creator Briefcase
image
May 11, 2025
Adweek Social Media Week
Social Media Week 2025: The B2B Creator Briefcase
Adweek Social Media Week
Press
Press
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The Network

The synergy that makes it all possible

Creator Authority co-founders Brendan Gahan and Cassie Jackson with Billion Dollar Boy founder Ed East
The BDB Group Ecosystem

LinkedIn specialists. Backed by a global creator network.

BDB Group has spent the past decade delivering influencer campaigns and creator-led social strategy for global enterprise brands and high-growth challengers. Creator Authority brings the B2B specialism: reaching business decision-makers through the industry voices they trust. One partner across creators, technology and community, with fewer suppliers to manage.
200+ people60 awards60+ markets
Agency

Global social and creator marketing

Technology

Governance, measurement and scalable execution

Community

Direct creator access, research, insight and cultural intelligence

B2B

End-to-end B2B influencer and creator marketing

LinkedIn Marketing Partner Program

A LinkedIn Marketing Partner providing influencer campaign services.

Who are LinkedIn Marketing Partners?

LinkedIn Marketing Partners are trusted third-party providers that offer integrated solutions and managed services across LinkedIn Ads, LinkedIn Pages, and LinkedIn Events. They enable more effective use of LinkedIn through connected workflows, advanced measurement and insights, and hands-on expertise—helping drive stronger business results.

How are LinkedIn Marketing Partners different?

LinkedIn Marketing Partners go through a rigorous review process that evaluates their product or service capabilities, customer impact, and quality. Only partners who meet LinkedIn’s standards for performance and reliability are accepted into the program – making it easier for customers to discover trusted solutions.

See our Partner Directory listing ↗
Let’s talk

Looking to launch a B2B campaign?

If you’re looking to drive brand relevance, commercial impact, or long-term growth through creators, get in touch.

info@creatorauthority.com
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Offices
New York394 Broadway, 4th Floor
New York, NY 10013London1st Floor, Bedford House
21a John Street, London WC1N 2BF
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